Empire Signals #001

Let’s take a minute to breathe this in together.

We just hit 2 subscribers.

That might sound small to some, but not to us. Every empire starts with a spark—and this was ours. This week marked our first step into the world. Here's what we learned.

📊 Metrics Snapshot (Week of May 19 - 25)

• Active Subscribers: 2 (Baseline established)

• Google Analytics Users: 3 unique visitors

• Search Console Clicks: 1 (our first organic discovery!)

• Search Impressions: 3

• Most Visited Pages:

  • Homepage (7 views)

  • Empire Log #001 (4 views)

• Revenue: $0 (We’re in the foundation phase)

🪜 Signals We’re Catching

• Someone searched and clicked. That’s not noise. That’s signal.

• Direct traffic is exceeding search. That means people are returning—without a nudge.

• Someone read our first Empire Log. Then subscribed. That’s the funnel working in its most basic form.

🧰 What We’re Asking Ourselves

• Where are these early visitors coming from?

• Which element helped convert our second subscriber?

• How can we speed up the feedback loop to get clearer signals faster?

⚖️ What We Shipped

• Finalized core branding inside Beehiiv

• Published Empire Log #001

• Completed full setup for Google Analytics & Search Console

• Started drafting the Open Page

✈️ What’s Next

• Domain strategy + locking in URLs

• Start designing the public Open Page

• Launch welcome sequence A/B test

• Begin first builder challenge: grow to 10 subs

To Builders, Seekers, and Allies

We’re building in public. Not to flex. But to document. To invite others into the process. We’ll keep showing you everything. Step by step. Signal by signal.

No longer in theory. We’re in motion.

Signal by signal,
Michael
Founder, Chronicle of a Builder

P.S. What’s your "2 subscribers" moment? The small win that proved you were onto something? Hit reply—I read every one.